Christopher Baggott, BA, 1983
Exact Target/Compendium Software
Type of Business
Software for Internet Marketing. ExactTarget is the world’s largest email service provider. Compendium Blogware is the premier business blogging platform.
Date of Operation
ExactTarget- 2001 to present
Compendium Software – 2007 to present
20 North Meridian
Indianapolis, IN 46204
Description of Business, Organization, Invention
Compendium is a service platform designed for business blogging. Our main features include the ability for employee blogging, an approval workflow, keyword scoring and suggestion tool, news and relevant content feel.
The ROI behind Compendium is the focus on leveraging employee and constituent blogging for organic search placement.
Although only two years old, we have nearly 40 employees and hundreds of business clients.
Evergreen helped prepare me for my professional life in the following way
I owe just about everything to my Evergreen experience. Evergreen was where I first touched a computer in 1982. Evergreen was where I started my first business (Wilderness Paddling School).
The collaborative environment and focus on original thought was the perfect preparation for a world that has moved from a hierarchal approach to the flat, fast, collaborative world we have become.
People don’t appreciate how powerful simple things like calling a professor by her first name is in creating a mindset that all ideas are valued and everyone can make a contribution.