Entrepreneurial Ventures: Leadership, Marketing, Strategy and Change


Spring 2015 quarter

Taught by

David Shaw
international business, economics
organizational psychology, leadership coaching and development, management, HR management


Students entering this program will benefit from having previously completed some college-level studies in business, including basic familiarity with accounting, economics, marketing and/or finance. A basic level of quantitative competence, including the ability to create, use and interpret spreadsheets (e.g., MS Excel), is assumed.

What is an entrepreneur? What does it take to become an entrepreneur? What is involved in starting up a new venture (for-profit, nonprofit or social)? Where should one focus their attention, and when? Does one stay faithful to the plan, or adapt to a fast-changing environment? And then what? Stay with the budding venture, sell it, or shut it down to move onto something else?

This intermediate program builds on the concepts and tools learned in basic business programs (e.g., Business: Innovation, Stewardship and Change; Entrepreneurship and Economic Development) to provide an introduction to entrepreneurship. The focus here is on building skills so students can develop or refine their own individual business plan for a startup venture. Seminar readings will examine advanced topics and approaches to entrepreneurship. In addition, lectures, workshops and additional readings will focus on the areas of macroeconomics, marketing and business strategy to examine how theories and practices in those areas are adapted or adjusted for in an entrepreneurial context.

There will be a quarter-long, team-based online business simulation that will build skills in business planning, dynamic business strategy making and financial statement analysis. Each simulation team will complete a draft business plan and make three presentations, two on team performance in the simulation and a third on industry analysis at the end of the simulation.  Students should leave the program with a deeper appreciation of emerging issues at the intersection between business and society.

Program Details

Fields of Study

Preparatory for studies or careers in

creating a business, or working with or consulting with others founding or growing their own businesses. It should also help those interested in pursuing advanced studies in business, economics, and/or the social sciences, or seeking employment in the private sector, government or non-profit organizations.

Location and Schedule

Campus location



Offered during: Day


Buy books for this program through Greener Bookstore.

Online Learning

Hybrid Online Learning < 25% Delivered Online:

Special Expenses

Students will pay approximately $60 (direct to the publisher) for an individual license to participate in a team-based, online business simulation. A downloadable student manual (pdf file) is generally included at no additional fee with purchase of the license.

May be offered again in



Date Revision
April 1st, 2015 Dariush Khaleghi will replace John Filmer.
February 25th, 2015 Special expense has increased.
April 16th, 2014 New opportunity added.

Registration Information

Credits: 16 (Spring)

Variable Credit Options

8-12 credit options available.

Class standing: Sophomore–Senior

Maximum enrollment: 38


Course Reference Numbers

So - Sr (16 credits): 30272
So - Sr (1-16 credits): 30273

Go to my.evergreen.edu to register for this program.

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