Entrepreneurial Ventures: Macroeconomics, Marketing and Strategy
Spring 2015 quarter
What is an entrepreneur? What does it take to become an entrepreneur? What is involved in starting up a new venture (for-profit, nonprofit or social)? Where should one focus their attention, and when? Does one stay faithful to the plan, or adapt to a fast-changing environment? And then what? Stay with the budding venture, sell it, or shut it down to move onto something else?
This intermediate program builds on the concepts and tools learned in basic business programs (e.g., Business: Innovation, Stewardship and Change; Entrepreneurship and Economic Development) to provide an introduction to entrepreneurship. The focus here is on building skills so students can develop or refine their own individual business plan for a startup venture. Seminar readings will examine advanced topics and approaches to entrepreneurship. In addition, lectures, workshops and additional readings will focus on the areas of macroeconomics, marketing and business strategy to examine how theories and practices in those areas are adapted or adjusted for in an entrepreneurial context.
There will be a quarter-long, team-based online business simulation that will build skills in business planning, dynamic business strategy making and financial statement analysis. Each simulation team will complete a draft business plan and make three presentations, two on team performance in the simulation and a third on industry analysis at the end of the simulation. Students should leave the program with a deeper appreciation of emerging issues at the intersection between business and society.
Fields of Study
Preparatory for studies or careers in
Location and Schedule
Offered during: Day
Final Schedule and Room Assignment
May be offered again in
|February 25th, 2015||Special expense has increased.|
|April 16th, 2014||New opportunity added.|