The Evergreen State College Style Guide
Evergreen has powerful stories to tell. These guidelines and tools will help all of us explain the value of an Evergreen education to prospective students and the greater community.
That’s why these guidelines were developed. They follow months of cross-campus conversations since January 2017, including surveys and interviews with prospective students, current students, alumni, faculty, staff, and other key stakeholders; contributions from a cross-campus 30-member “core group;” and qualitative and quantitative research. The guidelines and refreshed logos were influenced by this engagement, and developed in partnership with GMMB, a top branding firm.
Today, with so many messages, devices, and channels competing for attention, it’s essential to have tools and language to draw upon to effectively communicate Evergreen values and offerings. A strong visual identity and consistent expression about our distinction provide unifying elements that strengthen this communication. Drawn from our history and inspired by our community, these tools are adaptable for websites and social media channels. They will help us position Evergreen for a strong future.
Coming soon: download style guide and logos
Staff are preparing templates and downloads of the new tools, which will be ready and on this page in two weeks.
Additional brand guidance
Evergreen’s brand names
In addition to establishing its own visual identity, Evergreen must respect copyrights and trademarks used by other entities, as well as define and protect our own from potentially negative association and misuse. To that end, we have established Brand Name guidelines governing appropriate use and acceptable truncations of the college name.
Email newsletter creation guidelines
Poor quality emails can look unprofessional, appear suspicious, communicate the wrong ideas, and even undermine the trust our readers have in us. Take a few moments to read our helpful Email Newsletter guidelines.
Geoducks style guide
Evergreen’s athletics program uses styles and designs that are suited to the fast-paced excitement of the world of sports.
The Geoducks Style Guide (PDF) sets the standards for Evergreen’s athletics brand and design products.