The Evergreen State College Style Guide
Our marketing team has developed a visual identity to highlight the uniqueness of Evergreen’s offerings, celebrate our diverse community, and promote our Greeners’ unique spirit.
This Style Guide is the official policy for representing Evergreen in name, logo, color, and typography. It aims to unify the school’s marketing materials, signage, and public face into a cohesive, recognizable, and consistent visual identity. We appreciate your support in adhering to these rules.
All public-facing materials must be held to the standards of the Style Guide. Its main tenets are:
- Use the correct Evergreen Brand Name
- Use an official Evergreen Logo
- Use the established Evegreen Brand Color Palette
- Follow the Evergreen Typographic Standards
Below, you’ll find brief explanations of the thinking behind each tenet, as well as links to the specific usage rules.
Evergreen Brand Names
In addition to establishing its own visual identity, Evergreen must respect copyrights and trademarks used by other entities, as well as define and protect our own from potentially negative association and misuse. To that end, we have established Brand Name rules governing appropriate use of the college names and acceptable nicknames.
Our identity package includes two general purpose logos for use in a variety of contexts, and a third version for use on the website.
Our logo is steeped in our history. Each version has two parts that come together to form the whole.
- The words are inspired by the signs welcoming visitors to the campus, recreating its lowercase text and loosely arranged typography.
- The tree logo mark is based on a back-of-the-napkin drawing by Connie Hubbard, the school’s first graphic artist.
The contrast between the type and the mark—thick and thin, rough and smooth, layered and stacked—signifies the interdisciplinary nature of Evergreen’s programs: disparate views uniting to form a new, harmonious perspective.
Evergreen uses a standardized color palette in order to unify branding between print and web, and to create an experience that is consistent, intuitive, and distinctly Evergreen.
Evergreen’s new colors took direction from the college’s original color scheme—inspired by the thousand acres of forest and beach surrounding the campus—maintaining a connection to Evergreen’s heritage, and to its natural environment. Our colors sample Washington’s famous blueberries and forest treetops in the spring. The result is a friendlier, more energetic, and more welcoming look for the school’s website and print materials.
Evergreen’s primary typeface is Avenir, a strong, modern sans-serif that is once again inspired by the welcome signs at the campus entrances. Two alternate typefaces—Minion and Chaparral—are also available for judicious use. See our Typographic Standards for more instructions on using these typefaces.
Email Newsletter Creation Guidelines
Poor quality emails can look unprofessional, appear suspicious, communicate the wrong ideas, and even undermine the trust our readers have in us. Take a few moments to read our helpful Email Newsletter guidelines.
Geoducks Style Guide
Evergreen’s athletics program uses styles and designs that are suited to the fast-paced, excitement of the world of sports.
The Geoducks Style Guide (PDF) sets the standards for Evergreen’s athletics brand and design products.