This Style Guide sets the standards for Evergreen’s brand and design products.
The following rules should be followed for all posted logos, signage, electronic, and printed materials.
When describing, referring to, listing or referencing The Evergreen State College, only the following names are authorized:
- The Evergreen State College
Listed below are incorrect names. These names are not authorized or recognized by Evergreen for referring to the college:
- Evergreen State
- Evergreen College
The Evergreen State College—Tacoma
For our program in Tacoma, Washington the following names are appropriate:
- The Evergreen State College—Tacoma
- Evergreen Tacoma
In the first list item, be sure that Tacoma is offset by an em dash (see aside), not one or more hyphens. Also note that spaces should not be placed around the dash:
- The Evergreen State College--Tacoma
- The Evergreen State College — Tacoma
- The Evergreen State College, Tacoma
Evergreen’s customized internal dashboard is always written out in full:
Do not call it:
The following logos are authorized only for use on Evergreen materials. See the usage notes below for more details on rules for using the logos. Use them as given. Do not modify the logos in any way.
Stacked Type Version
The stacked type logo is based on the welcome sign you see when entering the campus. This logo can be used with or without the location underneath.
The wide logo can be used in place of the former “Big G” logo. A distinct version of this logo with the location is available. Do not simply add it on yourself.
Evergreen’s Official Seal
The seal of The Evergreen State College is intended for use in official documents or applications and by permission only. Contact us for more information.
If you are an official representative of Evergreen and would like a specific version of the logo, consult the graphics team. There are a number of variations prepared to fit your needs; if you don’t already have what you’re looking for, ask the graphics team to see what already exists.
Do not modify the logo in any way without express consent from Evergreen.
Do not combine other elements with the logo. When combined with other elements, allow enough space around the logo. Imagine that the lowercase e can fit between the logo and other elements.
What Not to Do
Do not separate parts of the logo. (This logo is missing the tree mark.)
Do not separate parts of the logo. (This logo has had its location deleted. This logo has a distinct design without the location, so use that version instead.)
No really, do not separate parts of the logo. (The logo mark does not have enough recognizable context to stand alone.)
Do not use the Evergreen “Big G” logo. It is out of date.
Do not use the “Little E” logo. It is reserved for our favicon only.
Do not use the long version of the logo. It is reserved for use on the website only.
Evergreen uses a standardized color palette in order to unify branding between print and web and to create an experience that is consistent, intuitive, and distinctly Evergreen.
There are a few guidelines to keep in mind when using colors.
- Avoid using reversed-out text—in other words, do not use light text on a dark background unless you don’t want anybody to read what you’ve written. It causes eyestrain and lowers reading comprehension.
- Avoid putting text on bright background colors. Use light, desaturated colors instead.
- Do not mix colors from the old color palette. They are deprecated.
Evergreen Neue is the official green. Evergreen Old Style is the former green color, and it can still be used when Evergreen Neue doesn’t work (e.g. if there is not enough contrast) or as an accent color.
For printed materials, use the following Pantone colors, or 4-color process alternates.
|Evergreen Neue||Evergreen Old Style|
On the web, use the following color declarations.
|Evergreen Neue||Evergreen Old Style|
Advanced web color tables with more colors and lighter and darker variations are available for reference.
As of 2013, Evergreen marketing uses three primary typefaces:
- Avenir (LT Std)—this is the standard typeface for Evergreen and is even used in the logo
- Minion (Pro)
- Chaparral (Pro)
If you don’t have these fonts:
- In place of Avenir, use Helvetica, or, failing that, Arial
- In place of Minion or Chaparral, use Times or Times New Roman