Evergreen’s Brand Names
We’ve established brand name rules governing appropriate use of the college names and acceptable nicknames.
We must define and protect our copyrights and trademarks from potentially negative association and misuse. We must also respect those used by other schools and businesses.
The Evergreen State College
When describing, referring to, listing or referencing The Evergreen State College, only the following names are authorized:
- The Evergreen State College
Listed below are common examples of incorrect names. These names are not authorized or recognized by Evergreen for referring to the college:
- Evergreen State
- Evergreen College
The Evergreen State College—Tacoma
For our Tacoma, Washington location, the following names are appropriate:
- The Evergreen State College—Tacoma
- Evergreen Tacoma
In the first list item, be sure that Tacoma is offset by an em dash (see aside), not one or more hyphens. Also note that spaces should not be placed around the dash:
- The Evergreen State College--Tacoma
- The Evergreen State College — Tacoma
- The Evergreen State College, Tacoma
Evergreen’s customized internal gateway is always written out in full, and all in lowercase:
Do not call it:
If you have questions about our brand names, contact the Marketing and Communications Division.