Evergreen’s Brand Names | The Evergreen State College

Style Guide

Evergreen’s Brand Names

We’ve established brand name rules governing appropriate use of the college names and acceptable nicknames.

We must define and protect our copyrights and trademarks from potentially negative association and misuse. We must also respect those used by other schools and businesses.

The Evergreen State College

When describing, referring to, listing or referencing The Evergreen State College, only the following names are authorized:

  • Allowed The Evergreen State College
  • Allowed Evergreen

Listed below are common examples of incorrect names. These names are not authorized or recognized by Evergreen for referring to the college:

  • Banned TESC
  • Banned Evergreen State
  • Banned Evergreen College

The Evergreen State College—Tacoma

For our Tacoma, Washington location, the following names are appropriate:

  • Allowed The Evergreen State College—Tacoma
  • Allowed Evergreen Tacoma

How to Make a Long Em Dash (—)

  • On a Mac: Type option + shift + hyphen.
  • In Windows: Type alt + 0151.
  • On an iPhone or iPad: Hold down the hyphen key and choose the last, longest dash.

In the first list item, be sure that Tacoma is offset by an em dash (see aside), not one or more hyphens. Also note that spaces should not be placed around the dash:

  • Banned The Evergreen State College--Tacoma
  • Banned The Evergreen State College — Tacoma
  • Banned The Evergreen State College, Tacoma

my.evergreen.edu

Evergreen’s customized internal gateway is always written out in full, and all in lowercase:

Allowed my.evergreen.edu

Do not call it:

  • Banned My.evergreen.edu
  • Banned my.evergreen
  • Banned MyEvergreen
  • Banned My
  • Banned my.e.e

If you have questions about our brand names, contact the Marketing and Communications Division.