Business Management in Creative Industries

Fall 2020
Winter 2021
Sophomore - Senior
Class Size: 50
16 Credits per quarter
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Management is rapidly changing to meet the challenges of the 21st Century. The global music, publishing, and visual art markets now intersect with new social and communications media like Twitter, TikTok, and Instagram. Big tech companies, big data, and artificial intelligence are reshaping our lives, work, and organizations. The COVID-19 crisis has further accelerated the rate of social, organizational, and economic changes in the practices of creative management.
This program covers business management for creative industries, organizational behavior, intercultural communication, professional uses of social media, and event planning. Learn how organizations of all kinds--commercial, nonprofit, and hybrid ones like B-corporations--depend upon clear communication across differing cultural norms, values, and attitudes.

Successful creative organizations are very good at recruiting highly creative people, putting them in positions that encourage and enable productivity, and retaining them. We will pay attention to awareness building and nourishing creativity at a personal level. Creativity requires critical thinking and challenging conventional wisdom. We'll do some myth-busting about the creative process, such as the idea that experts know everything and sudden flashes of insight dubbed the "light bulb" moments.

Through role-playing exercises, simulations of actual cross-cultural communication scenarios, we'll practice and acquire fluency in the cross-cultural communication skills. Real-world examples of the roles of founders, managers, and team members in nurturing creative enterprises will come to life via guest talks and podcasts from around the globe. Cycling between convergent and divergent thinking is one approach we will use for idea generation, evaluation, and small group projects.

In the  Fall Quarter  we'll cover the foundations of managerial practice, individual level understanding and management skill-building, elements of creative management, and case studies. Fall projects will be determined by student interest: entrepreneurial work or a business math course via the Changemaker Initiative or CELTC (the college's Center for Entrepreneurial Leadership and Transformational Change), individual or small group research or service learning projects, or creative projects by arts students with established skills in the visual, media, or performing arts.

In the  Winter Quarter  we'll move on to more advanced topics in contemporary management such as international organizational behavior, managing global teams, conflict and crisis management, and ethics and public service in international contexts. Small group projects will pursue topics chosen by students themselves such as studies of women in entrepreneurship, obstacles and opportunities for entrepreneurs from diverse backgrounds, case studies in management and in social entrepreneurship.

New students are welcome to join this ongoing program for winter quarter. Over the break, new students, please read the first chapter in each of the following textbooks:  Rockonomics, The Culture Map, Myths of Innovation,  and  Organizational Behavior. 

Students will need access to a laptop (a chromebook is fine) or a phone for our online sessions via Zoom. We will meet an average of 10-11 hours a week synchronously, Tu-W-Th (see schedule online). Our approach will emphasize participation in synchronous (live) sessions; however, if students find themselves unable to participate due to technology, caregiving obligations, economic disruption, health risk, or illness, they can work with faculty to pursue alternate options to earn related credit.


Fall 2021 Registration

Course Reference Numbers

So - Sr (16): 10318
Winter 2021 Registration

Course Reference Numbers

So - Sr (16): 20141

Academic details

Preparatory For

Management, Entrepreneurship, International Business, Global Nonprofits, Community Organizations, Communications, Creative Professions, and the Visual, Media, or Performing Arts.

Maximum Enrollment
Online Learning
Complete Online Learning - This offering delivers all of its instruction online.
Class Standing


Time Offered
Schedule Evergreen link
see Schedule Evergreen for detailed schedule

First Meeting