Graphic Design II: Brand Identity and Print Publication for Artists and Designers

Quarters
Winter Signature
Location
Olympia
Class Standing
Freshman
Sophomore
Junior
Senior

This is a remote home-studio intensive project-based course where students will build on the foundational principles and practices of visual design by directly applying their skills to create two brand identity style guides. All students will experiment in constructing a brand identity guide for a "coffeeshop concept" and then develop and pursue their own a second brand identity guide for a concept of their choosing. In the process of creating their style guides, students will continue to develop their skills in effectively utilizing Adobe Express and will learn to use Adobe InDesign, an industry standard desktop publishing and page layout software application, to deepen their knowledge of typography and print publication design.

Our work together in this course will focus on brand identity creation, project development, and digital publication design. Students can expect to achieve beginning to intermediate technical competency in Adobe InDesign through online instruction modules, assignments, and instructor support. All students will be given remote access to an Adobe Creative Cloud license while enrolled.

In order to participate in this remote-learning course, students will need access to a laptop or desktop computer with multi-core processor and minimum 8GB RAM, digital camera (phone camera is fine), access to the internet, and a flat working surface.

We will use the course site Canvas and meet on Zoom. Synchronous participation in the four hours of class is required, and students can expect to spend an additional 4-6 hours per week completing assignments. Students successfully completing the requirements for this course will earn 4 credits in Graphic Design: Brand Identity and Print Publication. 

This is the second of three courses that comprise the Graphic Design Fundamentals Certificate at Evergreen. Courses must be taken in sequential order.

Anticipated Credit Equivalencies:

4 - Graphic Design: Brand Identity and Print Publication

Registration

Students must complete Graphic Design I before taking this course.

Signature Required

Please contact faculty, Lynarra Featherly, at Lynarra.J.Featherly@evergreen.edu to confirm pre-requisite completion.

Course Reference Numbers
(4): 20029

Academic Details

This offering is connected to the Graphic Design Fundamentals Certificate at Evergreen. For more information visit: https://www.evergreen.edu/academics/professional-continuing-education/g…

Independent artist/designer, publication design, textile design, web designer or administrator, publication or corporate design, social entrepreneur, arts fundraiser or agent, market researcher, design researcher or manager

4
25
Freshman
Sophomore
Junior
Senior

Students can expect to spend $40 on textbooks and supplies.

Schedule

Winter
2025
Signature
Remote (W)

See definition of Hybrid, Remote, and In-Person instruction

Evening
Schedule Details
Remote/Online
Olympia
Winter 2026