Introduction to Promotional Video

Whether you are interested in promoting a business or inspiring social change, a solid understanding of video production skills will increase the likelihood of audience engagement with your message. This two-quarter, entry-level certificate is designed for students who want to learn core skills for developing promotional videos for the web or other marketing purposes. Students will be introduced to the components of video production from project management and message design to storyboarding ideas, recording, editing, and completing a short video to share on the web.

In fall quarter, we'll start with a focus on developing effective messages using image, sound, and editing to create short videos directed to specific audiences. Students will practice project management skills as they compose, record, and edit a series of small productions. This 8-credit program includes weekly reading and production assignments that explore essential practices in video production. By the end of winter quarter, students will have a basic understanding of the processes and steps needed to complete a short promotional or identity video.

In winter, students will develop their professional skills as they work with non-profit or organizational clients to collaboratively produce promotional video or public service messages for websites and social media. Students will learn and utilize professional practices and communication skills that can be applied to future internships and jobs. By the end of spring quarter, students will have a small body of work and a variety of experiences that they can use in their e-portfolio or in job applications.

Promotional Video will be taught fully online and features synchronous and asynchronous lessons and meetings. 

Because this is a fully remote program, students will need to provide their own recording equipment (a microphone and a camera and/or smartphone). You will also need a high-speed computer robust enough to run Adobe software tools for video editing. (Access to Adobe Premiere Pro will be provided by the college.)

This is a two-quarter course that comprises the Promotional Video Certificate at Evergreen. Quarters must be taken in sequential order.

Anticipated Credit Equivalencies:

Fall

4 - Introduction to Analysis and Development of Promotional Video

4 - Intermediate Video Production Skills

Winter

3 - Promotional Video Production

3 - Intermediate Media Production

2 - Professional Practices for Media Production