Evergreen’s Brand Names

In addition to reinforcing our own identity, we must respect copyrights and trademarks used by other entities, as well as define and protect our own from potentially negative association and misuse.

To that end, we have established brand name rules governing appropriate use of the college names and acceptable nicknames.

When describing, referring to, listing or referencing Evergreen, only the following names are authorized:

Evergreen
The Evergreen State College

The primary brand is the word “Evergreen.” Our full-name logo should not be your first choice. Use that name whenever additional context is needed to differentiate Evergreen from other colleges or universities.

Do not use the incorrect names listed below. These names are not authorized or recognized by Evergreen for referring to the college:

TESC
Evergreen State
Evergreen College

The Evergreen State College—Tacoma

For our program in Tacoma, Washington the following names are acceptable:

The Evergreen State College—Tacoma
Evergreen Tacoma

How to Make an Em Dash

On a Mac: Type option + shift + hyphen.
In Windows: Type alt + 0151.
On an iPhone or iPad: Hold down the hyphen key and choose the last, longest dash.

In the first list item, be sure that Tacoma is offset by an em dash, not one or more hyphens (see aside). Also note that spaces should not be placed around the dash:

The Evergreen State College--Tacoma
The Evergreen State College — Tacoma
The Evergreen State College, Tacoma

My Evergreen

Evergreen’s customized internal dashboard is always to be written out in full, and in title case:

My Evergreen

Do not call it:

my evergreen
my.evergreen (When referring to the website address, write out the whole URL: my.evergreen.edu)
MyEvergreen
My

We’ve taken a thoughtful and deliberate path to arrive out our identity. By following these guidelines, your communications will be just as intentional. Using consistent brand names across audiences and channels will help us position Evergreen for a stronger future.