Typographic Standards

For professionally produced print material, Evergreen marketing uses two different typefaces.

Typographic samples

Avenir usage for print

  • Avenir should be used in all caps for short headlines, and sentences case for longer headlines, sub-headlines, and text.
  • Avenir sub-headlines should be about 1/2 the size of headlines.
  • The leading should be reduced to a couple of points less than default.
  • Please contact Marketing and Communications for font purchasing information.

Alternatives to Avenir

  • For desktop publishing, Arial is an alternative that’s pre-loaded on most computers and mobile devices.
  • For web fonts, use Proxima Nova. Please contact the Web Team for font access to this typeface.

Caecilia LT usage

  • Caecilia LT sould be sentence case.
  • The leading should be increased a couple of points from the default setting.
  • Please contact Marketing and Communications for font purchasing information.

Alternatives to Caecilia

  • For desktop publishing, Georgia is an alternative that’s pre-loaded on most computers and mobile devices.
  • For web fonts, use Chaparral. Please contact the Web Team for font access to this typeface.